United States Conversational Commerce Market Intelligence Report 2023-2028 – Strategic Collaborations Between Industry Giants to Boost Conversational Commerce Growth

DUBLIN, June 16, 2023 /PRNewswire/ — The “United States Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application – Q1 2023 Update” report has been added to  ResearchAndMarkets.com’s offering.
The conversational commerce industry in United States is expected to grow by 28.8% on annual basis to reach US$347,470.9 million in 2023.
This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 23.7% during 2022-2028. The conversational commerce transaction value in the country will increase from US$347,470.9 million in 2023 to reach US$1,007,206.3 million by 2028.Conversational commerce is gaining strong momentum in the United States and the trend is projected to further continue in 2023. The rise of interactive marketing messages is driving the growth of the industry. Consumers are also inclined towards conversational commerce in the North American market.
With consumers willing to share their personal information in exchange for higher-value, conversational commerce is poised to record strong growth in the United States market over the next three to four years.Global firms are partnering with US-based conversational commerce providers to drive customer engagementMore and more businesses are seeking to leverage conversational commerce capabilities to drive customer engagement and revenue. To incorporate such capabilities, businesses are forging strategic alliances with United States-based conversational commerce providers.
In November 2022, Razer, one of the leading lifestyle brands for gamers, announced that the firm had entered into a strategic collaboration with Vonage to access its conversational commerce application, Jumper.ai. Through Jumper.ai, Razer is seeking to engage its customers in the Asia Pacific region. Furthermore, it also plans to drive purchases of gaming gear and accessories on social media platforms through its collaboration with Vonage.
With the prominence of conversational commerce growing among brands and businesses across industry verticals, the publisher expects more such strategic collaborations between global firms and United States-based conversational commerce providers. This will keep driving the growth of the market from the short to medium-term perspective.Conversational commerce is driving the digital customer base for quick-service restaurants in the United StatesWith growing digitalization, quick-service restaurants are also leveraging new-age commerce capabilities to drive their revenue and sales growth in the United States. This has led to growing investment in the conversational commerce space over the last few years. This investment in the space is driving positive results for quick-service restaurant giants. For instance,
Yum Brands, the parent firm that operates KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, announced that its conversational commerce platform Tictuk is driving the digital customer base and sales. With millions of orders processed in 2022, the firm is planning to further launch conversational commerce capabilities in more stores worldwide. At the end of 2022, the technology was live in more than 3,200 stores across 49 markets.
From the short to medium-term perspective, the publisher expects more players in the quick-service restaurant industry to implement conversational commerce strategy into their marketing mix to drive revenue and sales growth, while also enhancing engagement with customers.Strategic collaborations between industry giants to boost conversational commerce growth in the United StatesWith commerce changing at a rapid rate in the United States, firms are constantly innovating with their products and services to deliver more value for their customers. To enhance their value offering, firms are also entering into strategic collaborations in the conversational commerce space.
In September 2022, Meta and Salesforce, two of the leading businesses in their verticals, entered into a strategic collaboration to deliver more value for their customers and drive their business growth. As part of the partnership, all businesses that make use of Salesforce’s platform will be able to use WhatsApp Business messages to run marketing campaigns, answer customer questions, and sell products through messages.
The collaboration between the two industry giants will not only deliver more value for Salesforce’s customers and drive growth for Meta, but the partnership will also aid the growth of the conversational commerce industry in the United States from the short to medium-term perspective.ScopeUnited States Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
Transaction ValueTransaction VolumeAverage Value Per TransactionUnited States Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
AI-Based Virtual AssistantsNon-Intelligent ChatbotUnited States Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
ChatbotsDigital Voice AssistantsOTT MessagingRCS MessagingUnited States Conversational Commerce Industry Market Size and Forecast by Chatbots
Web-BasedApp-BasedUnited States Conversational Commerce Industry Market Size and Forecast by Key Sectors
Retail ShoppingTravel & HospitalityOnline Food ServiceMedia and EntertainmentHealthcare and WellnessFinancial ServicesTechnology Products and ServicesOther SectorsUnited States Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering
Retail Shopping Market By ChatbotsTravel & Hospitality Market By ChatbotsOnline Food Service Market By ChatbotsMedia and Entertainment Market By ChatbotsHealthcare and Wellness Market By ChatbotsFinancial Services Market By ChatbotsTechnology Products and Services Market By ChatbotsOther Sectors Market By ChatbotsRetail Shopping Market By Digital Voice AssistantsTravel & Hospitality Market By Digital Voice AssistantsOnline Food Service Market By Digital Voice AssistantsMedia and Entertainment Market By Digital Voice AssistantsHealthcare and Wellness Market By Digital Voice AssistantsFinancial Services Market By Digital Voice AssistantsTechnology Products and Services Market By Digital Voice AssistantsOther Sectors Market By Digital Voice AssistantsRetail Shopping Market By OTT MessagingTravel & Hospitality Market By OTT MessagingOnline Food Service Market By OTT MessagingMedia and Entertainment Market By OTT MessagingHealthcare and Wellness Market By OTT MessagingFinancial Services Market By OTT MessagingTechnology Products and Services Market By OTT MessagingOther Sectors Market By OTT MessagingRetail Shopping Market By RCS MessagingTravel & Hospitality Market By RCS MessagingOnline Food Service Market By RCS MessagingMedia and Entertainment Market By RCS MessagingHealthcare and Wellness Market By RCS MessagingFinancial Services Market By RCS MessagingTechnology Products and Services Market By RCS MessagingOther Sectors Market By RCS MessagingUnited States Conversational Commerce Industry Market Size and Forecast by Organization Size
Large EnterpriseMedium-Sized EnterpriseSmall EnterpriseUnited States Total Spend on Conversational Commerce Market
United States Conversational Commerce Industry Market Size and Forecast by Spend on Application
Software ApplicationIT ServicesConsulting ServicesUnited States Conversational Commerce Spend on Key Sectors
Retail ShoppingTravel & HospitalityOnline Food ServiceMedia and EntertainmentHealthcare and WellnessFinancial ServicesTechnology Products and ServicesOther SectorsFor more information about this report visit https://www.researchandmarkets.com/r/gve52u
About ResearchAndMarkets.comResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Contact:
Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call +1-917-300-0470For U.S./CAN Toll Free Call +1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
 
View original content:https://www.prnewswire.com/news-releases/united-states-conversational-commerce-market-intelligence-report-2023-2028—strategic-collaborations-between-industry-giants-to-boost-conversational-commerce-growth-301852978.html
SOURCE Research and Markets 

DUBLIN, June 16, 2023 /PRNewswire/ — The “United States Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application – Q1 2023 Update” report has been added to  ResearchAndMarkets.com’s offering.

The conversational commerce industry in United States is expected to grow by 28.8% on annual basis to reach US$347,470.9 million in 2023.

This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.

The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 23.7% during 2022-2028. The conversational commerce transaction value in the country will increase from US$347,470.9 million in 2023 to reach US$1,007,206.3 million by 2028.

Conversational commerce is gaining strong momentum in the United States and the trend is projected to further continue in 2023. The rise of interactive marketing messages is driving the growth of the industry. Consumers are also inclined towards conversational commerce in the North American market.

With consumers willing to share their personal information in exchange for higher-value, conversational commerce is poised to record strong growth in the United States market over the next three to four years.

Global firms are partnering with US-based conversational commerce providers to drive customer engagement

More and more businesses are seeking to leverage conversational commerce capabilities to drive customer engagement and revenue. To incorporate such capabilities, businesses are forging strategic alliances with United States-based conversational commerce providers.

In November 2022, Razer, one of the leading lifestyle brands for gamers, announced that the firm had entered into a strategic collaboration with Vonage to access its conversational commerce application, Jumper.ai. Through Jumper.ai, Razer is seeking to engage its customers in the Asia Pacific region. Furthermore, it also plans to drive purchases of gaming gear and accessories on social media platforms through its collaboration with Vonage.

With the prominence of conversational commerce growing among brands and businesses across industry verticals, the publisher expects more such strategic collaborations between global firms and United States-based conversational commerce providers. This will keep driving the growth of the market from the short to medium-term perspective.

Conversational commerce is driving the digital customer base for quick-service restaurants in the United States

With growing digitalization, quick-service restaurants are also leveraging new-age commerce capabilities to drive their revenue and sales growth in the United States. This has led to growing investment in the conversational commerce space over the last few years. This investment in the space is driving positive results for quick-service restaurant giants. For instance,

Yum Brands, the parent firm that operates KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, announced that its conversational commerce platform Tictuk is driving the digital customer base and sales. With millions of orders processed in 2022, the firm is planning to further launch conversational commerce capabilities in more stores worldwide. At the end of 2022, the technology was live in more than 3,200 stores across 49 markets.

From the short to medium-term perspective, the publisher expects more players in the quick-service restaurant industry to implement conversational commerce strategy into their marketing mix to drive revenue and sales growth, while also enhancing engagement with customers.

Strategic collaborations between industry giants to boost conversational commerce growth in the United States

With commerce changing at a rapid rate in the United States, firms are constantly innovating with their products and services to deliver more value for their customers. To enhance their value offering, firms are also entering into strategic collaborations in the conversational commerce space.

In September 2022, Meta and Salesforce, two of the leading businesses in their verticals, entered into a strategic collaboration to deliver more value for their customers and drive their business growth. As part of the partnership, all businesses that make use of Salesforce’s platform will be able to use WhatsApp Business messages to run marketing campaigns, answer customer questions, and sell products through messages.

The collaboration between the two industry giants will not only deliver more value for Salesforce’s customers and drive growth for Meta, but the partnership will also aid the growth of the conversational commerce industry in the United States from the short to medium-term perspective.

Scope

United States Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

Transaction ValueTransaction VolumeAverage Value Per Transaction

United States Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

AI-Based Virtual AssistantsNon-Intelligent Chatbot

United States Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

ChatbotsDigital Voice AssistantsOTT MessagingRCS Messaging

United States Conversational Commerce Industry Market Size and Forecast by Chatbots

Web-BasedApp-Based

United States Conversational Commerce Industry Market Size and Forecast by Key Sectors

Retail ShoppingTravel & HospitalityOnline Food ServiceMedia and EntertainmentHealthcare and WellnessFinancial ServicesTechnology Products and ServicesOther Sectors

United States Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering

Retail Shopping Market By ChatbotsTravel & Hospitality Market By ChatbotsOnline Food Service Market By ChatbotsMedia and Entertainment Market By ChatbotsHealthcare and Wellness Market By ChatbotsFinancial Services Market By ChatbotsTechnology Products and Services Market By ChatbotsOther Sectors Market By ChatbotsRetail Shopping Market By Digital Voice AssistantsTravel & Hospitality Market By Digital Voice AssistantsOnline Food Service Market By Digital Voice AssistantsMedia and Entertainment Market By Digital Voice AssistantsHealthcare and Wellness Market By Digital Voice AssistantsFinancial Services Market By Digital Voice AssistantsTechnology Products and Services Market By Digital Voice AssistantsOther Sectors Market By Digital Voice AssistantsRetail Shopping Market By OTT MessagingTravel & Hospitality Market By OTT MessagingOnline Food Service Market By OTT MessagingMedia and Entertainment Market By OTT MessagingHealthcare and Wellness Market By OTT MessagingFinancial Services Market By OTT MessagingTechnology Products and Services Market By OTT MessagingOther Sectors Market By OTT MessagingRetail Shopping Market By RCS MessagingTravel & Hospitality Market By RCS MessagingOnline Food Service Market By RCS MessagingMedia and Entertainment Market By RCS MessagingHealthcare and Wellness Market By RCS MessagingFinancial Services Market By RCS MessagingTechnology Products and Services Market By RCS MessagingOther Sectors Market By RCS Messaging

United States Conversational Commerce Industry Market Size and Forecast by Organization Size

Large EnterpriseMedium-Sized EnterpriseSmall Enterprise

United States Total Spend on Conversational Commerce Market

United States Conversational Commerce Industry Market Size and Forecast by Spend on Application

Software ApplicationIT ServicesConsulting Services

United States Conversational Commerce Spend on Key Sectors

Retail ShoppingTravel & HospitalityOnline Food ServiceMedia and EntertainmentHealthcare and WellnessFinancial ServicesTechnology Products and ServicesOther Sectors

For more information about this report visit https://www.researchandmarkets.com/r/gve52u

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/united-states-conversational-commerce-market-intelligence-report-2023-2028—strategic-collaborations-between-industry-giants-to-boost-conversational-commerce-growth-301852978.html

SOURCE Research and Markets

 

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