Smart TV Market size to grow by USD 69.33 billion from 2022 to 2027; The growing prominence of online sales drives the market – Technavio

NEW YORK, Aug. 17, 2023 /PRNewswire/ — The smart TV market size is set to grow by USD 69.33 billion from 2022 to 2027 and register a CAGR of 10.81%, according to Technavio’s latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. The report is segmented by Distribution Channel, Type, and Geography. Read our Sample Report

The report also covers the following areas:
Smart TV Market sizeSmart TV Market trendsSmart TV Market industry analysisThe smart TV market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc. are some of the major market participants. 
Smart TV Market 2023-2027: Segmentation
Distribution ChannelOfflineOnlineType Below 32 Inches32 To 45 Inches46 To 55 Inches56 To 65 InchesAbove 65 InchesGeography APACEuropeNorth AmericaSouth AmericaMiddle East And AfricaThe market share growth of the offline segment will be significant during the forecast period. The offline segment encompasses consumer electronics stores, hypermarkets and supermarkets, as well as specialized retail establishments catering to smart TV sales. These conventional distribution channels remain at the forefront of the market. Notably, the surge in internet accessibility and the widespread adoption of OTT streaming services, particularly in key regions such as the US, India, and China, have fueled the demand for sophisticated smart TV offerings. Furthermore, the continuous evolution of technology and product design has led to a global decrease in the cost of smart TVs, rendering them more accessible to a broader consumer base. The offline retail landscape maintains its appeal to consumers due to its experiential purchase options. Many consumers still rely on in-store demonstrations and expert guidance to facilitate well-informed buying choices. Therefore, the offline segment is anticipated to experience moderate growth during the forecast period, albeit at a slower rate than the online channel. 
Smart TV Market 2023-2027: Company Analysis and ScopeTo help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc.Company Offerings
Apple Inc. – The company offers smart TV called Apple TV 4K with Apple TV Plus, Apple Music and Apple Arcade together with all streaming apps in HD picture and audio quality.Hisense International Co. Ltd. – The company offers smart TV such as A56, A4GE and E4G with built-in google assistant, Chromecast built-in, Bluetooth and android.Haier Smart Home Co. – The company offers smart tv such as Haier 65 OLED Android smart LED TV, Haier 70 UHD 4K Android smart TV and Haier 75 UHD 4K Android smart TV.What’s New?
Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession Global competitiveness and key competitor positions Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!Market Dynamics
Driver
The growing prominence of online sales is notably driving the smart TV market growth.  While conventional physical retail stores like consumer electronics shops continue to play a vital role in smart TV distribution, there’s a noticeable trend among consumers towards online purchasing platforms. Leading manufacturers such as LG, Apple, and Samsung offer a variety of smart TV models directly through their official websites. Notably, regional vendors with a limited offline presence, like Xiaomi, are increasingly targeting premium customers in emerging economies such as India through online retail channels. Moreover, the availability of price incentives from both manufacturers and third-party retailers has significantly propelled the online sales of smart TVs in recent years. Factors like swift delivery services, effortless product feature comparison, and a diverse range of options online have greatly contributed to the increasing popularity of online smart TV retail. Overall, the upward trajectory of online smart TV sales is anticipated to serve as a catalyst for market expansion during the forecast period.
Trends
Rising demand for smart TV in emerging countries is the primary trend in the smart tv market. The rising popularity of smart TVs in the APAC region has resulted in an uptick in smart TV shipments across nations like India and the Philippines, as well as in other Southeast Asian APAC countries such as Hong Kong and Thailand. The robust internet penetration rates in these regions, coupled with a steady elevation in per capita income, have played a pivotal role in driving the heightened demand for smart TVs in recent years. Additionally, the diminishing price difference between smart and conventional TVs has further contributed to the increased adoption of smart TVs in these markets. Notably, there has been a discernible increase in the preference for upscale OLED smart TVs across APAC. In response, several manufacturers are proactively investing in the expansion of their production facilities to meet the escalating demand for OLED TVs. Overall, the growing demand for smart TV in emerging countries is expected to continue to fuel the growth of the smart tv market during the forecast period.
Challenge 
Threat from alternate products is the major challenge hindering smart tv market growth. Smart TVs are facing notable competition from alternative viewing devices, prominently smartphones. The widespread presence of internet-enabled smartphones on a global scale has prompted various OTT content providers and VOD services to offer an array of streaming content that seamlessly aligns with mobile screens. Moreover, smartphones provide simplified user interfaces compared to smart TVs, which often come with multiple remote controls for varying functionalities. This facilitates user inputs through typing and pointing directly onto mobile screens. Furthermore, due to discernible disparities in processing power between smart TVs and smartphones, applications tailored for smart TV interfaces frequently lack the design and performance quality found in their smartphone counterparts. Another significant challenge to smart TVs emerges from the competition posed by set-top boxes and streaming media sticks, which can be connected to standard TVs. Importantly, the more budget-friendly price points of set-top boxes and streaming media sticks make them financially viable substitutes for consumers. Therefore, the escalating influence of substitute products is expected to impede market growth during the forecast period. 
Smart TV Market 2023-2027: Key Highlights
CAGR of the market during the forecast period 2023-2027Detailed information on factors that will assist smart TV market growth during the next five yearsEstimation of the smart TV market size and its contribution to the parent marketPredictions on upcoming trends and changes in consumer behaviourThe growth of the smart TV marketAnalysis of the market’s competitive landscape and detailed information on vendorsComprehensive details of factors that will challenge the growth of smart TV market vendorsRegister for a trial today and gain instant access to 17,000+ market research reports. Technavio’s SUBSCRIPTION platform
Related Reports:The global smart TV sticks market size is estimated to grow by USD 612.44 million between 2022 and 2027 accelerating at a CAGR of 7.78%. This report extensively covers market segmentation by type (non-4k and 4k and above), distribution channel (hypermarket and supermarket, online, convenience stores, and speciality store), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The growing number of product launches is a major trend driving market growth.
The 4K TV market size is estimated to grow at a CAGR of 19.19% between 2022 and 2027. The market size is forecast to increase by USD 183.45 billion.  This report extensively covers market segmentation by type (52-65 inches type, below 52 inches type, and above 65 inches type), application (residential, commercial, and industrial), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The rising popularity of large-display televisions is notably driving market growth.
Smart TV Market Scope
Report Coverage
Details
Base year
2022
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 10.81%
Market growth 2023-2027
USD 69.33 billion
Market structure
Fragmented
YoY growth 2022-2023(%)
10.33
Regional analysis
APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution
APAC at 46%
Key countries
US, China, India, Germany, and UK
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of contents
1 Executive Summary
1.1 Market overviewExhibit 01: Executive Summary – Chart on Market OverviewExhibit 02: Executive Summary – Data Table on Market OverviewExhibit 03: Executive Summary – Chart on Global Market CharacteristicsExhibit 04: Executive Summary – Chart on Market by GeographyExhibit 05: Executive Summary – Chart on Market Segmentation by Distribution ChannelExhibit 06: Executive Summary – Chart on Market Segmentation by TypeExhibit 07: Executive Summary – Chart on Incremental GrowthExhibit 08: Executive Summary – Data Table on Incremental GrowthExhibit 09: Executive Summary – Chart on Vendor Market Positioning2 Market Landscape
2.1 Market ecosystemExhibit 10: Parent marketExhibit 11: Market Characteristics3 Market Sizing
3.1 Market definitionExhibit 12: Offerings of vendors included in the market definition3.2 Market segment analysis Exhibit 13: Market segments3.3 Market size 20223.4 Market outlook: Forecast for 2022-2027 Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD billion)Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD billion)Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)4 Historic Market Size
4.1 Global smart tv market 2017 – 2021 Exhibit 18: Historic Market Size – Data Table on Global smart tv market 2017 – 2021 (USD billion)4.2 Distribution channel Segment Analysis 2017 – 2021 Exhibit 19: Historic Market Size – Distribution channel Segment 2017 – 2021 (USD billion)4.3 Application Segment Analysis 2017 – 2021 Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 (USD billion)4.4 Geography Segment Analysis 2017 – 2021 Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD billion)4.5 Country Segment Analysis 2017 – 2021 Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD billion)5 Five Forces Analysis
5.1 Five forces summaryExhibit 23: Five forces analysis – Comparison between 2022 and 20275.2 Bargaining power of buyers Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 20275.3 Bargaining power of suppliers Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 20275.4 Threat of new entrants Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 20275.5 Threat of substitutes Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 20275.6 Threat of rivalryExhibit 28: Threat of rivalry – Impact of key factors in 2022 and 20275.7 Market conditionExhibit 29: Chart on Market condition – Five forces 2022 and 20276 Market Segmentation by Distribution Channel
6.1 Market segmentsExhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)6.2 Comparison by Distribution Channel Exhibit 32: Chart on Comparison by Distribution ChannelExhibit 33: Data Table on Comparison by Distribution Channel6.3 Offline – Market size and forecast 2022-2027 Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 (USD billion)Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 (USD billion)Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)6.4 Online – Market size and forecast 2022-2027 Exhibit 38: Chart on Online – Market size and forecast 2022-2027 (USD billion)Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 (USD billion)Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)6.5 Market opportunity by Distribution Channel Exhibit 42: Market opportunity by Distribution Channel (USD billion)7 Market Segmentation by Type
7.1 Market segmentsExhibit 43: Chart on Type – Market share 2022-2027 (%)Exhibit 44: Data Table on Type – Market share 2022-2027 (%)7.2 Comparison by TypeExhibit 45: Chart on Comparison by TypeExhibit 46: Data Table on Comparison by Type7.3 Below 32 Inches – Market size and forecast 2022-2027 Exhibit 47: Chart on Below 32 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 48: Data Table on Below 32 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 49: Chart on Below 32 Inches – Year-over-year growth 2022-2027 (%)Exhibit 50: Data Table on Below 32 Inches – Year-over-year growth 2022-2027 (%)7.4 32 to 45 Inches – Market size and forecast 2022-2027 Exhibit 51: Chart on 32 to 45 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 52: Data Table on 32 to 45 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 53: Chart on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)Exhibit 54: Data Table on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)7.5 46 to 55 Inches – Market size and forecast 2022-2027 Exhibit 55: Chart on 46 to 55 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 56: Data Table on 46 to 55 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 57: Chart on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)Exhibit 58: Data Table on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)7.6 56 to 65 Inches – Market size and forecast 2022-2027 Exhibit 59: Chart on 56 to 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 60: Data Table on 56 to 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 61: Chart on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)Exhibit 62: Data Table on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)7.7 Above 65 Inches – Market size and forecast 2022-2027 Exhibit 63: Chart on Above 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 64: Data Table on Above 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 65: Chart on Above 65 Inches – Year-over-year growth 2022-2027 (%)Exhibit 66: Data Table on Above 65 Inches – Year-over-year growth 2022-2027 (%)7.8 Market opportunity by Type Exhibit 67: Market opportunity by Type (USD billion)8 Customer Landscape
8.1 Customer landscape overview Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria9 Geographic Landscape
9.1 Geographic segmentation Exhibit 69: Chart on Market share by geography 2022-2027 (%)Exhibit 70: Data Table on Market share by geography 2022-2027 (%)9.2 Geographic comparison Exhibit 71: Chart on Geographic comparisonExhibit 72: Data Table on Geographic comparison9.3 APAC – Market size and forecast 2022-2027 Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 (USD billion)Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 (USD billion)Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)9.4 Europe – Market size and forecast 2022-2027 Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 (USD billion)Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 (USD billion)Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)9.5 North America – Market size and forecast 2022-2027 Exhibit 81: Chart on North America – Market size and forecast 2022-2027 (USD billion)Exhibit 82: Data Table on North America – Market size and forecast 2022-2027 (USD billion)Exhibit 83: Chart on North America – Year-over-year growth 2022-2027 (%)Exhibit 84: Data Table on North America – Year-over-year growth 2022-2027 (%)9.6 South America – Market size and forecast 2022-2027 Exhibit 85: Chart on South America – Market size and forecast 2022-2027 (USD billion)Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 (USD billion)Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)9.7 Middle East and Africa – Market size and forecast 2022-2027 Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)9.8 China – Market size and forecast 2022-2027 Exhibit 93: Chart on China – Market size and forecast 2022-2027 (USD billion)Exhibit 94: Data Table on China – Market size and forecast 2022-2027 (USD billion)Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)9.9 US – Market size and forecast 2022-2027 Exhibit 97: Chart on US – Market size and forecast 2022-2027 (USD billion)Exhibit 98: Data Table on US – Market size and forecast 2022-2027 (USD billion)Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)9.10 Germany – Market size and forecast 2022-2027 Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 (USD billion)Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 (USD billion)Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)9.11 India – Market size and forecast 2022-2027 Exhibit 105: Chart on India – Market size and forecast 2022-2027 (USD billion)Exhibit 106: Data Table on India – Market size and forecast 2022-2027 (USD billion)Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)9.12 UK – Market size and forecast 2022-2027 Exhibit 109: Chart on UK – Market size and forecast 2022-2027 (USD billion)Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 (USD billion)Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)9.13 Market opportunity by geography Exhibit 113: Market opportunity by geography (USD billion)10 Drivers, Challenges, and Trends
10.1 Market drivers10.2 Market challenges10.3 Impact of drivers and challenges Exhibit 114: Impact of drivers and challenges in 2022 and 202710.4 Market trends11 Vendor Landscape
11.1 Overview11.2 Vendor landscapeExhibit 115: Overview on Criticality of inputs and Factors of differentiation11.3 Landscape disruptionExhibit 116: Overview on factors of disruption11.4 Industry risksExhibit 117: Impact of key risks on business12 Vendor Analysis
12.1 Vendors coveredExhibit 118: Vendors covered12.2 Market positioning of vendors Exhibit 119: Matrix on vendor position and classification12.3 Apple Inc.Exhibit 120: Apple Inc. – OverviewExhibit 121: Apple Inc. – Business segmentsExhibit 122: Apple Inc. – Key newsExhibit 123: Apple Inc. – Key offeringsExhibit 124: Apple Inc. – Segment focus12.4 Haier Smart Home Co. Ltd. Exhibit 125: Haier Smart Home Co. Ltd. – OverviewExhibit 126: Haier Smart Home Co. Ltd. – Business segmentsExhibit 127: Haier Smart Home Co. Ltd. – Key offeringsExhibit 128: Haier Smart Home Co. Ltd. – Segment focus12.5 Hisense International Co. Ltd. Exhibit 129: Hisense International Co. Ltd.  – OverviewExhibit 130: Hisense International Co. Ltd.  – Product / ServiceExhibit 131: Hisense International Co. Ltd.  – Key offerings12.6 Koninklijke Philips NV Exhibit 132: Koninklijke Philips NV – OverviewExhibit 133: Koninklijke Philips NV – Business segmentsExhibit 134: Koninklijke Philips NV – Key newsExhibit 135: Koninklijke Philips NV – Key offeringsExhibit 136: Koninklijke Philips NV – Segment focus12.7 LG Electronics Inc.Exhibit 137: LG Electronics Inc. – OverviewExhibit 138: LG Electronics Inc. – Business segmentsExhibit 139: LG Electronics Inc. – Key newsExhibit 140: LG Electronics Inc. – Key offeringsExhibit 141: LG Electronics Inc. – Segment focus12.8 Logitech International SA Exhibit 142: Logitech International SA – OverviewExhibit 143: Logitech International SA – Business segmentsExhibit 144: Logitech International SA – Key newsExhibit 145: Logitech International SA – Key offeringsExhibit 146: Logitech International SA – Segment focus12.9 Panasonic Holdings Corp. Exhibit 147: Panasonic Holdings Corp. – OverviewExhibit 148: Panasonic Holdings Corp. – Business segmentsExhibit 149: Panasonic Holdings Corp. – Key newsExhibit 150: Panasonic Holdings Corp. – Key offeringsExhibit 151: Panasonic Holdings Corp. – Segment focus12.10 Samsung Electronics Co. Ltd. Exhibit 152: Samsung Electronics Co. Ltd. – OverviewExhibit 153: Samsung Electronics Co. Ltd. – Business segmentsExhibit 154: Samsung Electronics Co. Ltd. – Key newsExhibit 155: Samsung Electronics Co. Ltd. – Key offeringsExhibit 156: Samsung Electronics Co. Ltd. – Segment focus12.11 Sharp Corp.Exhibit 157: Sharp Corp. – OverviewExhibit 158: Sharp Corp. – Business segmentsExhibit 159: Sharp Corp. – Key newsExhibit 160: Sharp Corp. – Key offeringsExhibit 161: Sharp Corp. – Segment focus12.12 Skyworth Group LtdExhibit 162: Skyworth Group Ltd – OverviewExhibit 163: Skyworth Group Ltd – Product / ServiceExhibit 164: Skyworth Group Ltd – Key offerings12.13 Sony Group Corp.Exhibit 165: Sony Group Corp. – OverviewExhibit 166: Sony Group Corp. – Business segmentsExhibit 167: Sony Group Corp. – Key newsExhibit 168: Sony Group Corp. – Key offeringsExhibit 169: Sony Group Corp. – Segment focus12.14 TCL Electronics Holdings Ltd Exhibit 170: TCL Electronics Holdings Ltd – OverviewExhibit 171: TCL Electronics Holdings Ltd – Business segmentsExhibit 172: TCL Electronics Holdings Ltd – Key newsExhibit 173: TCL Electronics Holdings Ltd – Key offeringsExhibit 174: TCL Electronics Holdings Ltd – Segment focus12.15 Videocon Industries Ltd. Exhibit 175: Videocon Industries Ltd. – OverviewExhibit 176: Videocon Industries Ltd. – Product / ServiceExhibit 177: Videocon Industries Ltd. – Key offerings12.16 VIZIO Holding CorpExhibit 178: VIZIO Holding Corp – OverviewExhibit 179: VIZIO Holding Corp – Product / ServiceExhibit 180: VIZIO Holding Corp – Key offerings12.17 Xiaomi Inc.Exhibit 181: Xiaomi Inc. – OverviewExhibit 182: Xiaomi Inc. – Business segmentsExhibit 183: Xiaomi Inc. – Key newsExhibit 184: Xiaomi Inc. – Key offeringsExhibit 185: Xiaomi Inc. – Segment focus13 Appendix
13.1 Scope of the report13.2 Inclusions and exclusions checklist Exhibit 186: Inclusions checklistExhibit 187: Exclusions checklist13.3 Currency conversion rates for USUSD Exhibit 188: Currency conversion rates for USUSD13.4 Research methodologyExhibit 189: Research methodologyExhibit 190: Validation techniques employed for market sizingExhibit 191: Information sources13.5 List of abbreviations Exhibit 192: List of abbreviationsAbout US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio 

NEW YORK, Aug. 17, 2023 /PRNewswire/ — The smart TV market size is set to grow by USD 69.33 billion from 2022 to 2027 and register a CAGR of 10.81%, according to Technavio’s latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. The report is segmented by Distribution Channel, Type, and Geography. Read our Sample Report

The report also covers the following areas:

Smart TV Market sizeSmart TV Market trendsSmart TV Market industry analysis

The smart TV market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc. are some of the major market participants. 

Smart TV Market 2023-2027: Segmentation

Distribution ChannelOfflineOnlineType Below 32 Inches32 To 45 Inches46 To 55 Inches56 To 65 InchesAbove 65 InchesGeography APACEuropeNorth AmericaSouth AmericaMiddle East And Africa

The market share growth of the offline segment will be significant during the forecast period. The offline segment encompasses consumer electronics stores, hypermarkets and supermarkets, as well as specialized retail establishments catering to smart TV sales. These conventional distribution channels remain at the forefront of the market. Notably, the surge in internet accessibility and the widespread adoption of OTT streaming services, particularly in key regions such as the US, India, and China, have fueled the demand for sophisticated smart TV offerings. Furthermore, the continuous evolution of technology and product design has led to a global decrease in the cost of smart TVs, rendering them more accessible to a broader consumer base. The offline retail landscape maintains its appeal to consumers due to its experiential purchase options. Many consumers still rely on in-store demonstrations and expert guidance to facilitate well-informed buying choices. Therefore, the offline segment is anticipated to experience moderate growth during the forecast period, albeit at a slower rate than the online channel. 

Smart TV Market 2023-2027: Company Analysis and Scope

To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc.
Company Offerings

Apple Inc. – The company offers smart TV called Apple TV 4K with Apple TV Plus, Apple Music and Apple Arcade together with all streaming apps in HD picture and audio quality.Hisense International Co. Ltd. – The company offers smart TV such as A56, A4GE and E4G with built-in google assistant, Chromecast built-in, Bluetooth and android.Haier Smart Home Co. – The company offers smart tv such as Haier 65 OLED Android smart LED TV, Haier 70 UHD 4K Android smart TV and Haier 75 UHD 4K Android smart TV.

What’s New?

Special coverage on the RussiaUkraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession Global competitiveness and key competitor positions Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!

Market Dynamics

Driver

The growing prominence of online sales is notably driving the smart TV market growth.  While conventional physical retail stores like consumer electronics shops continue to play a vital role in smart TV distribution, there’s a noticeable trend among consumers towards online purchasing platforms. Leading manufacturers such as LG, Apple, and Samsung offer a variety of smart TV models directly through their official websites. Notably, regional vendors with a limited offline presence, like Xiaomi, are increasingly targeting premium customers in emerging economies such as India through online retail channels. Moreover, the availability of price incentives from both manufacturers and third-party retailers has significantly propelled the online sales of smart TVs in recent years. Factors like swift delivery services, effortless product feature comparison, and a diverse range of options online have greatly contributed to the increasing popularity of online smart TV retail. Overall, the upward trajectory of online smart TV sales is anticipated to serve as a catalyst for market expansion during the forecast period.

Trends

Rising demand for smart TV in emerging countries is the primary trend in the smart tv market. The rising popularity of smart TVs in the APAC region has resulted in an uptick in smart TV shipments across nations like India and the Philippines, as well as in other Southeast Asian APAC countries such as Hong Kong and Thailand. The robust internet penetration rates in these regions, coupled with a steady elevation in per capita income, have played a pivotal role in driving the heightened demand for smart TVs in recent years. Additionally, the diminishing price difference between smart and conventional TVs has further contributed to the increased adoption of smart TVs in these markets. Notably, there has been a discernible increase in the preference for upscale OLED smart TVs across APAC. In response, several manufacturers are proactively investing in the expansion of their production facilities to meet the escalating demand for OLED TVs. Overall, the growing demand for smart TV in emerging countries is expected to continue to fuel the growth of the smart tv market during the forecast period.

Challenge 

Threat from alternate products is the major challenge hindering smart tv market growth. Smart TVs are facing notable competition from alternative viewing devices, prominently smartphones. The widespread presence of internet-enabled smartphones on a global scale has prompted various OTT content providers and VOD services to offer an array of streaming content that seamlessly aligns with mobile screens. Moreover, smartphones provide simplified user interfaces compared to smart TVs, which often come with multiple remote controls for varying functionalities. This facilitates user inputs through typing and pointing directly onto mobile screens. Furthermore, due to discernible disparities in processing power between smart TVs and smartphones, applications tailored for smart TV interfaces frequently lack the design and performance quality found in their smartphone counterparts. Another significant challenge to smart TVs emerges from the competition posed by set-top boxes and streaming media sticks, which can be connected to standard TVs. Importantly, the more budget-friendly price points of set-top boxes and streaming media sticks make them financially viable substitutes for consumers. Therefore, the escalating influence of substitute products is expected to impede market growth during the forecast period. 

Smart TV Market 2023-2027: Key Highlights

CAGR of the market during the forecast period 2023-2027Detailed information on factors that will assist smart TV market growth during the next five yearsEstimation of the smart TV market size and its contribution to the parent marketPredictions on upcoming trends and changes in consumer behaviourThe growth of the smart TV marketAnalysis of the market’s competitive landscape and detailed information on vendorsComprehensive details of factors that will challenge the growth of smart TV market vendors

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Smart TV Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 10.81%

Market growth 2023-2027

USD 69.33 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

10.33

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 46%

Key countries

US, China, India, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents

1 Executive Summary

1.1 Market overviewExhibit 01: Executive Summary – Chart on Market OverviewExhibit 02: Executive Summary – Data Table on Market OverviewExhibit 03: Executive Summary – Chart on Global Market CharacteristicsExhibit 04: Executive Summary – Chart on Market by GeographyExhibit 05: Executive Summary – Chart on Market Segmentation by Distribution ChannelExhibit 06: Executive Summary – Chart on Market Segmentation by TypeExhibit 07: Executive Summary – Chart on Incremental GrowthExhibit 08: Executive Summary – Data Table on Incremental GrowthExhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystemExhibit 10: Parent marketExhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definitionExhibit 12: Offerings of vendors included in the market definition3.2 Market segment analysis Exhibit 13: Market segments3.3 Market size 20223.4 Market outlook: Forecast for 2022-2027 Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD billion)Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD billion)Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global smart tv market 2017 – 2021 Exhibit 18: Historic Market Size – Data Table on Global smart tv market 2017 – 2021 (USD billion)4.2 Distribution channel Segment Analysis 2017 – 2021 Exhibit 19: Historic Market Size – Distribution channel Segment 2017 – 2021 (USD billion)4.3 Application Segment Analysis 2017 – 2021 Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 (USD billion)4.4 Geography Segment Analysis 2017 – 2021 Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD billion)4.5 Country Segment Analysis 2017 – 2021 Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD billion)

5 Five Forces Analysis

5.1 Five forces summaryExhibit 23: Five forces analysis – Comparison between 2022 and 20275.2 Bargaining power of buyers Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 20275.3 Bargaining power of suppliers Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 20275.4 Threat of new entrants Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 20275.5 Threat of substitutes Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 20275.6 Threat of rivalryExhibit 28: Threat of rivalry – Impact of key factors in 2022 and 20275.7 Market conditionExhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segmentsExhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)6.2 Comparison by Distribution Channel Exhibit 32: Chart on Comparison by Distribution ChannelExhibit 33: Data Table on Comparison by Distribution Channel6.3 Offline – Market size and forecast 2022-2027 Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 (USD billion)Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 (USD billion)Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)6.4 Online – Market size and forecast 2022-2027 Exhibit 38: Chart on Online – Market size and forecast 2022-2027 (USD billion)Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 (USD billion)Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)6.5 Market opportunity by Distribution Channel Exhibit 42: Market opportunity by Distribution Channel (USD billion)

7 Market Segmentation by Type

7.1 Market segmentsExhibit 43: Chart on Type – Market share 2022-2027 (%)Exhibit 44: Data Table on Type – Market share 2022-2027 (%)7.2 Comparison by TypeExhibit 45: Chart on Comparison by TypeExhibit 46: Data Table on Comparison by Type7.3 Below 32 Inches – Market size and forecast 2022-2027 Exhibit 47: Chart on Below 32 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 48: Data Table on Below 32 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 49: Chart on Below 32 Inches – Year-over-year growth 2022-2027 (%)Exhibit 50: Data Table on Below 32 Inches – Year-over-year growth 2022-2027 (%)7.4 32 to 45 Inches – Market size and forecast 2022-2027 Exhibit 51: Chart on 32 to 45 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 52: Data Table on 32 to 45 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 53: Chart on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)Exhibit 54: Data Table on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)7.5 46 to 55 Inches – Market size and forecast 2022-2027 Exhibit 55: Chart on 46 to 55 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 56: Data Table on 46 to 55 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 57: Chart on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)Exhibit 58: Data Table on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)7.6 56 to 65 Inches – Market size and forecast 2022-2027 Exhibit 59: Chart on 56 to 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 60: Data Table on 56 to 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 61: Chart on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)Exhibit 62: Data Table on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)7.7 Above 65 Inches – Market size and forecast 2022-2027 Exhibit 63: Chart on Above 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 64: Data Table on Above 65 Inches – Market size and forecast 2022-2027 (USD billion)Exhibit 65: Chart on Above 65 Inches – Year-over-year growth 2022-2027 (%)Exhibit 66: Data Table on Above 65 Inches – Year-over-year growth 2022-2027 (%)7.8 Market opportunity by Type Exhibit 67: Market opportunity by Type (USD billion)

8 Customer Landscape

8.1 Customer landscape overview Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation Exhibit 69: Chart on Market share by geography 2022-2027 (%)Exhibit 70: Data Table on Market share by geography 2022-2027 (%)9.2 Geographic comparison Exhibit 71: Chart on Geographic comparisonExhibit 72: Data Table on Geographic comparison9.3 APAC – Market size and forecast 2022-2027 Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 (USD billion)Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 (USD billion)Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)9.4 Europe – Market size and forecast 2022-2027 Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 (USD billion)Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 (USD billion)Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)9.5 North America – Market size and forecast 2022-2027 Exhibit 81: Chart on North America – Market size and forecast 2022-2027 (USD billion)Exhibit 82: Data Table on North America – Market size and forecast 2022-2027 (USD billion)Exhibit 83: Chart on North America – Year-over-year growth 2022-2027 (%)Exhibit 84: Data Table on North America – Year-over-year growth 2022-2027 (%)9.6 South America – Market size and forecast 2022-2027 Exhibit 85: Chart on South America – Market size and forecast 2022-2027 (USD billion)Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 (USD billion)Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)9.7 Middle East and Africa – Market size and forecast 2022-2027 Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)9.8 China – Market size and forecast 2022-2027 Exhibit 93: Chart on China – Market size and forecast 2022-2027 (USD billion)Exhibit 94: Data Table on China – Market size and forecast 2022-2027 (USD billion)Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)9.9 US – Market size and forecast 2022-2027 Exhibit 97: Chart on US – Market size and forecast 2022-2027 (USD billion)Exhibit 98: Data Table on US – Market size and forecast 2022-2027 (USD billion)Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)9.10 Germany – Market size and forecast 2022-2027 Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 (USD billion)Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 (USD billion)Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)9.11 India – Market size and forecast 2022-2027 Exhibit 105: Chart on India – Market size and forecast 2022-2027 (USD billion)Exhibit 106: Data Table on India – Market size and forecast 2022-2027 (USD billion)Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)9.12 UK – Market size and forecast 2022-2027 Exhibit 109: Chart on UK – Market size and forecast 2022-2027 (USD billion)Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 (USD billion)Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)9.13 Market opportunity by geography Exhibit 113: Market opportunity by geography (USD billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers10.2 Market challenges10.3 Impact of drivers and challenges Exhibit 114: Impact of drivers and challenges in 2022 and 202710.4 Market trends

11 Vendor Landscape

11.1 Overview11.2 Vendor landscapeExhibit 115: Overview on Criticality of inputs and Factors of differentiation11.3 Landscape disruptionExhibit 116: Overview on factors of disruption11.4 Industry risksExhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors coveredExhibit 118: Vendors covered12.2 Market positioning of vendors Exhibit 119: Matrix on vendor position and classification12.3 Apple Inc.Exhibit 120: Apple Inc. – OverviewExhibit 121: Apple Inc. – Business segmentsExhibit 122: Apple Inc. – Key newsExhibit 123: Apple Inc. – Key offeringsExhibit 124: Apple Inc. – Segment focus12.4 Haier Smart Home Co. Ltd. Exhibit 125: Haier Smart Home Co. Ltd. – OverviewExhibit 126: Haier Smart Home Co. Ltd. – Business segmentsExhibit 127: Haier Smart Home Co. Ltd. – Key offeringsExhibit 128: Haier Smart Home Co. Ltd. – Segment focus12.5 Hisense International Co. Ltd. Exhibit 129: Hisense International Co. Ltd.  – OverviewExhibit 130: Hisense International Co. Ltd.  – Product / ServiceExhibit 131: Hisense International Co. Ltd.  – Key offerings12.6 Koninklijke Philips NV Exhibit 132: Koninklijke Philips NV – OverviewExhibit 133: Koninklijke Philips NV – Business segmentsExhibit 134: Koninklijke Philips NV – Key newsExhibit 135: Koninklijke Philips NV – Key offeringsExhibit 136: Koninklijke Philips NV – Segment focus12.7 LG Electronics Inc.Exhibit 137: LG Electronics Inc. – OverviewExhibit 138: LG Electronics Inc. – Business segmentsExhibit 139: LG Electronics Inc. – Key newsExhibit 140: LG Electronics Inc. – Key offeringsExhibit 141: LG Electronics Inc. – Segment focus12.8 Logitech International SA Exhibit 142: Logitech International SA – OverviewExhibit 143: Logitech International SA – Business segmentsExhibit 144: Logitech International SA – Key newsExhibit 145: Logitech International SA – Key offeringsExhibit 146: Logitech International SA – Segment focus12.9 Panasonic Holdings Corp. Exhibit 147: Panasonic Holdings Corp. – OverviewExhibit 148: Panasonic Holdings Corp. – Business segmentsExhibit 149: Panasonic Holdings Corp. – Key newsExhibit 150: Panasonic Holdings Corp. – Key offeringsExhibit 151: Panasonic Holdings Corp. – Segment focus12.10 Samsung Electronics Co. Ltd. Exhibit 152: Samsung Electronics Co. Ltd. – OverviewExhibit 153: Samsung Electronics Co. Ltd. – Business segmentsExhibit 154: Samsung Electronics Co. Ltd. – Key newsExhibit 155: Samsung Electronics Co. Ltd. – Key offeringsExhibit 156: Samsung Electronics Co. Ltd. – Segment focus12.11 Sharp Corp.Exhibit 157: Sharp Corp. – OverviewExhibit 158: Sharp Corp. – Business segmentsExhibit 159: Sharp Corp. – Key newsExhibit 160: Sharp Corp. – Key offeringsExhibit 161: Sharp Corp. – Segment focus12.12 Skyworth Group LtdExhibit 162: Skyworth Group Ltd – OverviewExhibit 163: Skyworth Group Ltd – Product / ServiceExhibit 164: Skyworth Group Ltd – Key offerings12.13 Sony Group Corp.Exhibit 165: Sony Group Corp. – OverviewExhibit 166: Sony Group Corp. – Business segmentsExhibit 167: Sony Group Corp. – Key newsExhibit 168: Sony Group Corp. – Key offeringsExhibit 169: Sony Group Corp. – Segment focus12.14 TCL Electronics Holdings Ltd Exhibit 170: TCL Electronics Holdings Ltd – OverviewExhibit 171: TCL Electronics Holdings Ltd – Business segmentsExhibit 172: TCL Electronics Holdings Ltd – Key newsExhibit 173: TCL Electronics Holdings Ltd – Key offeringsExhibit 174: TCL Electronics Holdings Ltd – Segment focus12.15 Videocon Industries Ltd. Exhibit 175: Videocon Industries Ltd. – OverviewExhibit 176: Videocon Industries Ltd. – Product / ServiceExhibit 177: Videocon Industries Ltd. – Key offerings12.16 VIZIO Holding CorpExhibit 178: VIZIO Holding Corp – OverviewExhibit 179: VIZIO Holding Corp – Product / ServiceExhibit 180: VIZIO Holding Corp – Key offerings12.17 Xiaomi Inc.Exhibit 181: Xiaomi Inc. – OverviewExhibit 182: Xiaomi Inc. – Business segmentsExhibit 183: Xiaomi Inc. – Key newsExhibit 184: Xiaomi Inc. – Key offeringsExhibit 185: Xiaomi Inc. – Segment focus

13 Appendix

13.1 Scope of the report13.2 Inclusions and exclusions checklist Exhibit 186: Inclusions checklistExhibit 187: Exclusions checklist13.3 Currency conversion rates for USUSD Exhibit 188: Currency conversion rates for USUSD13.4 Research methodologyExhibit 189: Research methodologyExhibit 190: Validation techniques employed for market sizingExhibit 191: Information sources13.5 List of abbreviations Exhibit 192: List of abbreviations

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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