DUBLIN, Sept. 14, 2023 /PRNewswire/ — The “European Head-up Display System Growth Opportunities” report has been added to ResearchAndMarkets.com’s offering.
HUD penetration in Europe as of 2022 stood at 10.4% of sold vehicles. By 2030, HUDs are expected to penetrate roughly 36.8% of vehicles, with the market expanding at a CAGR of 21.0%.
This study analyzes the European head-up display (HUD) market from 2022 to 2030. BMW was the first European original equipment manufacturer (OEM) to integrate HUD, a technological improvement over the head-down display (HDD) interface commonly used in the automotive industry. Over the years, HUDs have become a part of different types of vehicles in Europe.
There are 3 types of HUD systems in the market. Combiner HUD projects data onto a screen on the dashboard; windscreen HUD projects data onto a small section on the windscreen; and AR-HUD projects augmented visuals onto the windscreen. As of 2022, combiner HUDs accounted for 14.4% penetration of the total HUD market.
The most prevalent system in the HUD market in Europe is the windscreen HUD, as its newer generation can pack a larger field of view (FoV) and more volume in a compact size. The augmented-reality HUDs (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium brands, such as Audi and Mercedes Benz, and mass-market brands, such as Cupra, Hyundai, Kia, Skoda, and VW.
The HUD market is experiencing robust growth due to several key factors. Firstly, there is a rising demand for connected cars, driving the integration of Head-Up Displays (HUDs) to enhance the driving experience. Secondly, consumers have higher expectations for new-age technology in Human-Machine Interface (HMI), making HUDs a crucial component in modern vehicle interiors.
Additionally, Original Equipment Manufacturers (OEMs) are keen to differentiate their products in a competitive market, leading to increased HUD adoption. Lastly, the growing popularity of electric vehicles (EVs) has prompted OEMs to offer additional features through HUDs to distinguish their EVs from traditional Internal Combustion Engine (ICE) vehicles. These factors collectively contribute to the thriving HUD market.
This study aims to examine, analyze, forecast, and give an overview of the HUD trends in Europe. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market. It analyzes various market aspects, including types of HUD systems and industry growth opportunities.
Growth Opportunity Focus
Product DifferentiationConvenience and Safety FeaturesIntegration of AR and AD in EVsKey Topics Covered:
Strategic Imperatives
Why is it Increasingly Difficult to Grow?The Strategic Imperative The Impact of the Top 3 Strategic Imperatives on Head-up Display SystemsGrowth Opportunities Fuel the Growth Pipeline EngineGrowth Environment
Key FindingsTotal HUD PenetrationHUD Strategies by Vehicle SegmentHUD Penetration Snapshot by OEM GroupVehicle SegmentationHUD Offerings – Key OEM Groups
HUD Offering – BMW GroupHUD Offering – Ford Motor CompanyHUD Offering – GeelyHUD Offering – Hyundai Motor GroupHUD Offering – Mercedes-Benz GroupHUD Offering – Renault-Nissan-Mitsubishi AllianceHUD Offering – StellantisHUD Offering – Toyota Motor CorporationHUD Offering – Volkswagen GroupHUD Penetration Snapshot by OEM GroupHUD Offerings – Key Tier I Suppliers
HUD Supplier Portfolio SnapshotHUD Offering – ContinentalHUD Offering – Nippon SeikiHUD Offering – PanasonicHARMANSelect AR-HUD Platform Suppliers
CY VisionEnvisicsGrowth Opportunity Analysis – HUD
Scope of AnalysisMarket SegmentationKey CompetitorsKey Growth Metrics, HUDGrowth DriversGrowth RestraintsForecast AssumptionsEuropean HUD ForecastUnit Shipment Forecast by Technology, HUDUnit Shipment Forecast by Vehicle Segment, HUDHUD Strategies by Vehicle SegmentEuropean HUD Revenue ForecastRevenue Forecast by Technology, HUDHUD Penetration by TechnologyOEM Deployment Strategy, HUDCompetitive EnvironmentGrowth Opportunity Analysis – Conventional HUD
Key Growth Metrics, Conventional HUDRevenue and Unit Shipment Forecast, Conventional HUDUnit Shipment Forecast, Conventional HUDRevenue Forecast, Conventional HUDUnit Shipment Forecast by Vehicle Segment, Conventional HUDForecast Analysis, Conventional HUDGrowth Opportunity Analysis – AR-HUD
Key Growth Metrics, AR-HUDRevenue and Unit Shipment Forecast, AR-HUDUnit Shipment Forecast, AR-HUDRevenue Forecast, AR-HUDUnit Shipment Forecast by Vehicle Segment, AR-HUDForecast Analysis, AR-HUDFor more information about this report visit https://www.researchandmarkets.com/r/dba2kk
About ResearchAndMarkets.comResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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SOURCE Research and Markets
DUBLIN, Sept. 14, 2023 /PRNewswire/ — The “European Head-up Display System Growth Opportunities” report has been added to ResearchAndMarkets.com’s offering.
HUD penetration in Europe as of 2022 stood at 10.4% of sold vehicles. By 2030, HUDs are expected to penetrate roughly 36.8% of vehicles, with the market expanding at a CAGR of 21.0%.
This study analyzes the European head-up display (HUD) market from 2022 to 2030. BMW was the first European original equipment manufacturer (OEM) to integrate HUD, a technological improvement over the head-down display (HDD) interface commonly used in the automotive industry. Over the years, HUDs have become a part of different types of vehicles in Europe.
There are 3 types of HUD systems in the market. Combiner HUD projects data onto a screen on the dashboard; windscreen HUD projects data onto a small section on the windscreen; and AR-HUD projects augmented visuals onto the windscreen. As of 2022, combiner HUDs accounted for 14.4% penetration of the total HUD market.
The most prevalent system in the HUD market in Europe is the windscreen HUD, as its newer generation can pack a larger field of view (FoV) and more volume in a compact size. The augmented-reality HUDs (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium brands, such as Audi and Mercedes Benz, and mass-market brands, such as Cupra, Hyundai, Kia, Skoda, and VW.
The HUD market is experiencing robust growth due to several key factors. Firstly, there is a rising demand for connected cars, driving the integration of Head-Up Displays (HUDs) to enhance the driving experience. Secondly, consumers have higher expectations for new-age technology in Human-Machine Interface (HMI), making HUDs a crucial component in modern vehicle interiors.
Additionally, Original Equipment Manufacturers (OEMs) are keen to differentiate their products in a competitive market, leading to increased HUD adoption. Lastly, the growing popularity of electric vehicles (EVs) has prompted OEMs to offer additional features through HUDs to distinguish their EVs from traditional Internal Combustion Engine (ICE) vehicles. These factors collectively contribute to the thriving HUD market.
This study aims to examine, analyze, forecast, and give an overview of the HUD trends in Europe. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market. It analyzes various market aspects, including types of HUD systems and industry growth opportunities.
Growth Opportunity Focus
Product DifferentiationConvenience and Safety FeaturesIntegration of AR and AD in EVs
Key Topics Covered:
Strategic Imperatives
Why is it Increasingly Difficult to Grow?The Strategic Imperative The Impact of the Top 3 Strategic Imperatives on Head-up Display SystemsGrowth Opportunities Fuel the Growth Pipeline Engine
Growth Environment
Key FindingsTotal HUD PenetrationHUD Strategies by Vehicle SegmentHUD Penetration Snapshot by OEM GroupVehicle Segmentation
HUD Offerings – Key OEM Groups
HUD Offering – BMW GroupHUD Offering – Ford Motor CompanyHUD Offering – GeelyHUD Offering – Hyundai Motor GroupHUD Offering – Mercedes-Benz GroupHUD Offering – Renault-Nissan-Mitsubishi AllianceHUD Offering – StellantisHUD Offering – Toyota Motor CorporationHUD Offering – Volkswagen GroupHUD Penetration Snapshot by OEM Group
HUD Offerings – Key Tier I Suppliers
HUD Supplier Portfolio SnapshotHUD Offering – ContinentalHUD Offering – Nippon SeikiHUD Offering – PanasonicHARMAN
Select AR-HUD Platform Suppliers
CY VisionEnvisics
Growth Opportunity Analysis – HUD
Scope of AnalysisMarket SegmentationKey CompetitorsKey Growth Metrics, HUDGrowth DriversGrowth RestraintsForecast AssumptionsEuropean HUD ForecastUnit Shipment Forecast by Technology, HUDUnit Shipment Forecast by Vehicle Segment, HUDHUD Strategies by Vehicle SegmentEuropean HUD Revenue ForecastRevenue Forecast by Technology, HUDHUD Penetration by TechnologyOEM Deployment Strategy, HUDCompetitive Environment
Growth Opportunity Analysis – Conventional HUD
Key Growth Metrics, Conventional HUDRevenue and Unit Shipment Forecast, Conventional HUDUnit Shipment Forecast, Conventional HUDRevenue Forecast, Conventional HUDUnit Shipment Forecast by Vehicle Segment, Conventional HUDForecast Analysis, Conventional HUD
Growth Opportunity Analysis – AR-HUD
Key Growth Metrics, AR-HUDRevenue and Unit Shipment Forecast, AR-HUDUnit Shipment Forecast, AR-HUDRevenue Forecast, AR-HUDUnit Shipment Forecast by Vehicle Segment, AR-HUDForecast Analysis, AR-HUD
For more information about this report visit https://www.researchandmarkets.com/r/dba2kk
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1904
Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
SOURCE Research and Markets
