Home Hardware paints the town with wellness-inspired ‘Colour of the Year’ palette for World Mental Health Day

ST. JACOBS, ON, Oct. 10, 2023 /CNW/ – Bringing communities together in the spirit of wellness for World Mental Health Day, Home Hardware Stores Limited has partnered with local artists in regions across Canada for a new mural project, harnessing the power of public art and community well-being.
Gifted to a community organization selected by a local Home store, the indoor murals leverage the colours of the 2024 BeautiTone Colour Trends Card, including the 2024 Colour of the Year, “Illumina” (TR24-3-1), a soft, calming yellow with notes of red. The colour is one of seven beautiful hues in the 2024 colour palette, along with four supporting neutrals, all of which were incorporated into the artists’ creations.
“Public art not only inspires and delights but brings people together, and at Home Hardware, we are in the business of community building,” said Samantha Wright, Private Brands Manager, Home Hardware Stores Limited. “On World Mental Health Day, our goal is to inspire joy and feelings of wellness by adding pops of colour to these deserving community spaces across Canada.”
Where To Find the Murals Across CanadaIn Dartmouth, N.S., at the community centre Cole Harbour Place, visual artist Christian Toth painted a mural of a butterfly surrounded by plants and flowers. Payzant Home Hardware Building Centre in Cole Harbour supported Toth’s mural which brings the outside inside, where families participate in diverse sports and recreation programming, from swimming to dance.

In Cornwall, Ont., at the youth centre BGC Cornwall/SDG, Ryan Smeeton created a layered and flowing landscape inspired by nature. Reflecting the community and the work of BGC Canada, Smeeton added youthful elements, including a kite in the wind and a colourful backpack on a bench. Supported by Fines Home Hardware Building Centre, Smeeton’s mural brightens up the halls of the BGC, where children and youth from all backgrounds participate in social, recreational and educational programming.

At the Lacombe Performing Arts Centre in Alberta, Alixandra Jade’s mural features a floral composition with striking contrasts in shape and colour combinations. The new mural, supported by Nowco Home Hardware, adds to the artistic energy of LPAC, which is known for its accessible arts programming and entertainment.

BeautiTone’s 2024 Colour of the Year and Colour Trends palettes are available exclusively at Home Hardware, Home Building Centre, and Home Hardware Building Centre locations across Canada. “Illumina” and other colours are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.
Media can download high-resolution images here:Cole Harbour PlaceBGC Cornwall/SDGLacombe Performing Arts Centre
BeautiTone Paint and Home Products DivisionThis Division of Home Hardware Stores Limited is headquartered in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including BeautiTone paints and a wide range of aerosol and cleaning products. BeautiTone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. BeautiTone includes Designer, Signature, Pure, Wood-Shield, PRO and specialty products. BeautiTone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada’s Paint Experts. More information about BeautiTone and Home Hardware is available at homehardware.ca.
About Home Hardware Stores LimitedHome Hardware Stores Limited is Canada’s largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have extensive distribution and marketing capabilities as well as access to thousands of quality, brand name and private label products. Home Hardware Stores Limited has received designation as one of Canada’s Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at homehardware.ca.

SOURCE Home Hardware Stores Limited 

ST. JACOBS, ON, Oct. 10, 2023 /CNW/ – Bringing communities together in the spirit of wellness for World Mental Health Day, Home Hardware Stores Limited has partnered with local artists in regions across Canada for a new mural project, harnessing the power of public art and community well-being.

Gifted to a community organization selected by a local Home store, the indoor murals leverage the colours of the 2024 BeautiTone Colour Trends Card, including the 2024 Colour of the Year, “Illumina” (TR24-3-1), a soft, calming yellow with notes of red. The colour is one of seven beautiful hues in the 2024 colour palette, along with four supporting neutrals, all of which were incorporated into the artists’ creations.

“Public art not only inspires and delights but brings people together, and at Home Hardware, we are in the business of community building,” said Samantha Wright, Private Brands Manager, Home Hardware Stores Limited. “On World Mental Health Day, our goal is to inspire joy and feelings of wellness by adding pops of colour to these deserving community spaces across Canada.”

Where To Find the Murals Across Canada

In Dartmouth, N.S., at the community centre Cole Harbour Place, visual artist Christian Toth painted a mural of a butterfly surrounded by plants and flowers. Payzant Home Hardware Building Centre in Cole Harbour supported Toth’s mural which brings the outside inside, where families participate in diverse sports and recreation programming, from swimming to dance.

In Cornwall, Ont., at the youth centre BGC Cornwall/SDG, Ryan Smeeton created a layered and flowing landscape inspired by nature. Reflecting the community and the work of BGC Canada, Smeeton added youthful elements, including a kite in the wind and a colourful backpack on a bench. Supported by Fines Home Hardware Building Centre, Smeeton’s mural brightens up the halls of the BGC, where children and youth from all backgrounds participate in social, recreational and educational programming.

At the Lacombe Performing Arts Centre in Alberta, Alixandra Jade‘s mural features a floral composition with striking contrasts in shape and colour combinations. The new mural, supported by Nowco Home Hardware, adds to the artistic energy of LPAC, which is known for its accessible arts programming and entertainment.

BeautiTone’s 2024 Colour of the Year and Colour Trends palettes are available exclusively at Home Hardware, Home Building Centre, and Home Hardware Building Centre locations across Canada. “Illumina” and other colours are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.

Media can download high-resolution images here:

Cole Harbour Place
BGC Cornwall/SDG
Lacombe Performing Arts Centre

BeautiTone Paint and Home Products Division

This Division of Home Hardware Stores Limited is headquartered in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including BeautiTone paints and a wide range of aerosol and cleaning products. BeautiTone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. BeautiTone includes Designer, Signature, Pure, Wood-Shield, PRO and specialty products. BeautiTone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada’s Paint Experts. More information about BeautiTone and Home Hardware is available at homehardware.ca.

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada’s largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have extensive distribution and marketing capabilities as well as access to thousands of quality, brand name and private label products. Home Hardware Stores Limited has received designation as one of Canada’s Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at homehardware.ca.

SOURCE Home Hardware Stores Limited

 

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